Universal`s traditional windows for electronic sales (EST) and video-on-demand (VOD) remain unchanged. “Companies have reached this agreement on the basis of their shared commitment to a mutually beneficial long-term partnership that aims to serve consumers around the world while preserving and enhancing the theatrical experience,” the press release said. NEW YORK (AP) – In a sign of how the pandemic is re-enacting Hollywood traditions, AMC Theatres and Universal Studios on Tuesday announced an agreement to reduce the exclusive theater window for the studio`s films to just 17 days. Mr. Aron added: “This multi-year contract preserves the exclusivity of theatrical vision, at least for the first three weekends of the release of a film, in which a considerable share of the revenue from a film box office is generally generated. AMC will also participate in these new revenue streams that will come from premium video-on-demand in the film ecosystem. Overall, Universal and AMC believe this will expand the market and benefit us all. As for the long-term health of our industry, we will see that, just as restaurants thrive, although every home has a kitchen, AMC is very confident that spectators will come in large numbers to our cinemas in a post-pandemic world. As people enjoy getting out of their homes, we believe that the mystical escape and magical experience of the community offered in our theaters will always be a compelling magnet, including our big screens, great sound and big seats, not to mention the seductive aroma of our perfectly prepared popcorn.
Universal and AMC have teamed up to bring exceptional films to audiences for a century. With this historic change in industry, we will continue to do it together, in a way that should be a success for both of us. Universal and Focus Features will play in AMC cinemas for an exclusive 17-day theatre window. After this period, Universal has the option to make these titles available on PVOD platforms, including AMC Theaters on Demand. In the coming weeks, the two companies will begin discussions on international distribution agreements in the European and Middle Eastern countries served by AMC. One of Universal`s great images this year abroad is mgm`s Bond-Film No Time to Die, which will be released in November. From what I hear when a film like Gangbuster shoots at the box office of the cinema, that is.